Smart Spending: How a New Firm is Changing the Game for Big Brands

Big brands are rethinking how they spend money on digital ads. A new company, Lower Cross, is leading this change. They help brands cut down on wasteful spending. The digital ad market is growing fast. It could hit $1 trillion by 2029. But not all that money is used well. Up to 40% of ad spend doesn't work. Lower Cross wants to fix this. Lower Cross is different from other marketing firms. They focus on three things: money, creativity, and results. In just three months, they've helped clients save a lot. One client saved $3 million a year. Another saw a big jump in revenue.Jonathan Geller and Zach Epstein run Lower Cross. Geller is known for his work with BGR. Epstein is a big name in tech marketing. They've built a special tool. It combines data, performance, and strategy. This tool finds wasted spend and growth chances. Geller has a strong opinion about traditional agencies. He thinks they spend too much without focusing on results. Lower Cross is different. They tie their work to measurable outcomes. They want to help companies grow in a smart way. Geller's past work is impressive. He started BGR in 2006. It became a global media giant. Now, he's using that experience at Lower Cross. He helps brands work better, grow bigger, and build more value.