SMU's New Plan to Boost Athlete Earnings and School Revenue

SMU is making a big move to help athletes and the school make more money. They've created a new team called Mustang Partners. This team will find ways to make money through deals, sponsorships, and special events. Other schools like Clemson, Kentucky, and Michigan State have done similar things. SMU is working with a company called Learfield to make this happen. The new team will handle sponsorships, ticket sales, and even trademark deals. SMU is already doing well. Last year, they raised a lot of money from donors. They also sold a record number of football season tickets. This new plan is part of their effort to keep growing. Mustang Partners will also focus on making SMU venues better. They will add new areas for premium experiences. The school did a study to see what changes would work best. The new team will also book concerts and special events. They will rent out areas for corporate events. Brian Ullmann will lead the team. He will have a big group of people working with him. This is a big step for SMU. It shows they are trying to stay ahead in college sports. They want to be innovative and find new ways to make money.