Social media buzz during World Cup: Are these stocks actually winning?

During the World Cup, thousands of videos popped up online showing people from other countries discovering American snacks, drinks, and fast food. Some folks can’t get enough of nacho cheese sauce or trying out regional specialties like Southern comfort food. But here’s the big question: Are these viral moments really boosting the companies behind them? A quick look at stock prices shows a mixed picture. Some well-known brands saw small gains, like the company behind that creamy salad dressing everyone loves. Others, tied to dining and entertainment, had bigger jumps—though cheaper gas might explain part of that. Then there’s a restaurant chain that jumped nearly 30% in weeks. If you’d bought shares before scrolling through menus, you’d be happy.Not every business in the spotlight is on the stock market, though. Smaller chains getting flooded with free publicity aren’t publicly traded, so their boost might not show up in numbers. Still, the trend raises a point: Does online fame last, or is it just a short-lived wave? Some argue that social media fads don’t guarantee long-term success. Others point out that even small spikes in attention can lead to lasting customers. One thing’s for sure—when big sporting events bring global audiences, the race isn’t just on the field.