Sparkle and Style: Daniel Diamond Teams Up with CAA

Nashville, USATue Jan 27 2026
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Daniel Diamond, the brand that's all about shiny cowboy hats and fringe jackets, has just teamed up with CAA. This isn't just any fashion brand; it's a Nashville-based company run by two big names in celebrity styling, Daniel Musto and Lani Lupton. They're hoping CAA will help them shine even brighter in the world of media and entertainment. The brand has already made a splash with its unique style, catching the eye of big stars like Beyoncé, Shania Twain, and Dolly Parton. These celebrities have been spotted wearing Daniel Diamond at concerts and in music videos, which has definitely helped get the word out. Daniel Diamond started small at the Stagecoach Festival in 2019. Musto and Lupton kicked things off by taking vintage Levi’s, Wrangler, and Harley Davidson jackets and adding their own special touch—hand-applied rhinestone fringes. This caught the attention of festivalgoers and artists, and the brand quickly grew from there.
Now, Daniel Diamond offers a whole range of products, from fringed jackets and vests to cowboy hats, scarves, and necklaces. They even have a retail store at the Nashville International Airport and another space planned for the Wedgewood-Houston neighborhood. But they're not stopping there. Daniel Diamond is also looking to boost sales through platforms like Instagram, TikTok, WhatNot, and Amazon. They've even teamed up with Toyota to add rhinestones to a Tundra pickup for the Super Bowl and Stagecoach Festival. Plus, their rhinestone boots and jacket collections are available at big retailers like Neiman Marcus, Anthropologie, Boot Barn, Nordstrom, The Four Seasons, and LoveShackFancy. This partnership with CAA is a big step for Daniel Diamond. It's not just about selling clothes; it's about creating content, licensing deals, and partnerships that will take the brand to the next level. With CAA's help, Daniel Diamond is ready to shine even brighter in the world of fashion and entertainment.
https://localnews.ai/article/sparkle-and-style-daniel-diamond-teams-up-with-caa-417d1f04

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