Spotify, Warner Bros. , and More Discuss Tech, Marketing, and AI’s Future at Advertising Week

At New York’s Advertising Week 2024, Variety hosted an Executive Interview Studio with names like Camila Cabello, Rachel Lindsay, and industry leaders from Spotify, Ford, and Warner Bros. They dived into future innovations in tech, marketing, and the use of AI. Camila Cabello, Rachel Lindsay, and Spotify’s Jessica Levinsohn discussed how Spotify helps distribute their content and discover new music. Levinsohn emphasized that Spotify’s ad experience is non-intrusive, making it a positive space for fans and brands. The platform recently launched an AI DJ, narrated by Xavier "X" Jernigan. Cabello and Lindsay praised AI’s potential to understand user preferences and create joyful experiences. Lindsay plans to create a podcast space for divorced individuals in their thirties. Spotify’s popularity among younger generations was also highlighted.NBCUniversal’s Jamie Cutburth and Canva’s Frank Cortese talked about the importance of trust and transparency in brand partnerships. Cutburth mentioned NBC’s successful collab with Maybelline on “Love Island,” showcasing experiential marketing. Cortese stressed Canva’s aim to power organizations to design and empower fan communities using quick and AI-driven tools. Ford’s Kelly Donahue discussed Ford’s Integrated Services, which offers high-tech features like hands-free driving. Donahue revealed plans to bring streaming apps into parked cars. Warner Bros. ’ Cameron Curtis highlighted how fans’ authentic engagement drives successful marketing for films like “Dune 2. ” OMD Worldwide’s George Manas and IBM’s Jonathan H. Adashek touched on AI’s future in media and business innovation. Manas stressed the importance of collaboration and AI in decision-making. Adashek used the US Open data example to show AI’s potential in streamlining business operations and creating value.