Tech Team-Up: Versus and LiftMedia Join Forces to Boost European Digital Ads

In a move set to shake up the digital advertising scene, Versus Systems Inc. has teamed up with LiftMedia. This partnership aims to bring Versus' tech to the streets of Europe. The deal, signed on December 11, 2025, is all about merging outdoor ads with digital experiences. First, let's talk numbers. LiftMedia's network reaches 2. 65 million people daily. That's a lot of eyes! Versus plans to integrate its tech into this network. This means outdoor ads will soon offer more than just static images. They'll be interactive and connected to digital content. A new mobile app is also in the works. This app will link outdoor ads to digital services. Think of it as a bridge between the physical and digital worlds. For example, you might see an ad on a billboard and instantly access more info or offers on your phone. The launch will start with a pilot in Spain and Portugal. This is set for late Q1 2026. If all goes well, the full rollout will happen in Q2 2026. The plan includes a hub called LiftGames. This hub will offer games, challenges, and rewards. It's a fun way to engage audiences and make ads more interactive. Revenue from this venture will be split 50:50. This includes income from games and ads. It's a fair deal that benefits both companies. This partnership is a smart move. It combines Versus' tech with LiftMedia's reach. It's a win-win for both companies and a fresh experience for audiences. However, it's important to note that this is a summary based on filed documents. Always verify key details with the source.