The Rise of Budget Long-Haul Flights
Asia-Pacific, SingaporeMon Oct 21 2024
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Not too long ago, experts were ready to declare long-haul low-cost airlines (LHLCCs) a failure. After all, they couldn't match the success of short-haul low-cost carriers. But as the pandemic eased, something unexpected happened. Demand for budget flights surged, and LHLCCs started making profits. How did this happen?
The biggest turnaround is happening in Asia-Pacific. Airlines like Scoot and AirAsia X are thriving. They're using the right-sized aircraft, have strong parent companies, and benefit from short-haul LCC feeder networks. These factors help them achieve high load factors and profits.
In Europe, airlines like Norse Atlantic and LEVEL are also recovering. However, transatlantic routes are tougher due to legacy carriers' advantages. But new aircraft like the Airbus A321LR/XLR might change the game.
Successful LHLCCs prioritize routes with year-round leisure travel and offer premium seating to boost revenue. Ancillary services also play a big role. Cebu Pacific, for instance, generates 28% of its income from these services.
It's clear that the LHLCC model is evolving and proving successful. We'll keep an eye on this exciting segment of commercial aviation.