TikTok's New Tools for Entertainment and Books

TikTok is making waves in Europe with new ad features tailored for entertainment marketers. The platform is introducing Streaming Ads and New Title Launch, both designed to boost engagement and sales. Streaming Ads uses AI to show users content they might like based on their past activity. This ad format can display a video carousel of four titles or a media card with multiple options. With most TikTok users saying the app influences their streaming choices, this could be a big deal for streaming services. New Title Launch is another tool aimed at turning trends into ticket and subscription sales. It targets users based on their genre preferences and budget, making it useful for big movie releases, TV premieres, or live sports events.These updates come just in time for the Berlinale International Film Festival. TikTok wants to show its importance in entertainment marketing, especially with #BookTok and book-related content. Every day, millions of posts about films and TV shows are shared on TikTok, and many top movies in Europe last year started as TikTok trends. To highlight books that gain traction on the platform, TikTok is launching a BookTok Bestseller List. This list could help identify books with potential for film or TV adaptations. A great example is Mona Kasten’s novel Maxton Hall, which became a hit show on Prime Video after gaining popularity on BookTok. With these new tools and trends, TikTok is opening up more opportunities for entertainment brands. It’s not just about ads; it’s about creating a buzz that can lead to big sales and adaptations.