Unlocking Creativity: Adobe and Runway Team Up for AI-Powered Video Magic

Adobe and Runway have joined forces to revolutionize video creation. This partnership brings together Runway's cutting-edge video technology and Adobe's trusted creative tools. The goal? To make AI-powered video workflows more accessible and powerful for creators, studios, and brands. Adobe customers will get early access to Runway's latest models, including the new Gen-4. 5. This model is now available exclusively in Adobe Firefly and on Runway's platform. Gen-4. 5 offers improved motion quality, better prompt adherence, and enhanced visual fidelity. It allows creators to generate videos from text prompts, explore different visual directions, and seamlessly edit them into polished videos.The partnership aims to make generative video a key part of creative workflows. Adobe and Runway will work with filmmakers, studios, agencies, and brands to develop new video capabilities. This collaboration ensures that creators can rely on AI tools to enhance their work without replacing human creativity. Adobe Firefly stands out by offering a variety of generative models. Creators can mix and match models to suit their projects. Firefly also ensures that user content is not used to train AI models, prioritizing creator-friendly AI practices. Runway's Gen-4. 5 is now available in Adobe Firefly and on Runway's platform. Adobe Firefly Pro plan users have unlimited access until December 22.