Why Netflix Walked Away From Meghan Markle’s Jam Business

Netflix once bet on Meghan Markle’s lifestyle brand, As Ever, alongside her home makeover show With Love, Meghan. But after a year, the streaming giant quietly dropped the jam, honey, and tea products—along with the costly royal wedding-scented candle. According to people close to the project, Netflix called the brand a “side project” and admitted they were holding it back. The Sussexes’ team now says Markle is relieved to focus on As Ever alone, though some wonder why Netflix cared enough to drop it if profits were as strong as claimed.The split didn’t come cheap for Netflix. Rumors swirl that the company grew frustrated with its partnership with Harry and Meghan, though Netflix still claims to value the collaboration. A spokesperson insists the split was always part of the plan, even after talks nearly collapsed last summer. The new deal they struck in August was far less generous than their original agreement, raising questions about who blinked first. Meanwhile, As Ever keeps growing, selling luxury jams and wines with prices that stretch past $200. Markle’s team insists the brand is thriving, but critics question whether Netflix would drop something truly profitable. Either way, the duchess now has full control—no more streaming giant standing in her way.