Los Angeles 2028: Tech‑Powered Games for Fans Everywhere

The 2028 Summer Olympics and Paralympics are coming up in Los Angeles, and the focus is on how technology can bring the event to viewers worldwide. The chief marketing officer for LA28 explained that his past work with customer journeys and fan engagement—both in the real world and online—has equipped him for this role. He said that LA is a hub of innovation, and the city’s many strengths should be highlighted in the Games’ promotion. The planning team plans to use Los Angeles’s billboards and local sports events as part of a campaign he calls “L. A. in full bloom. ”LA28 aims to be the most tech‑advanced Olympics ever, with partners like Deloitte, Omega, and Google helping run operations. The media partner NBC Universal will help create immersive viewing options for people at home, on devices, or watching live broadcasts. The event’s return to the United States after thirty years is seen as exciting, especially for a new generation that hasn’t experienced the Games. Having the Olympics in Los Angeles means it is in the same time zone and close to many viewers, adding to the excitement and showcasing the city’s cultural richness.