Loughborough and SiS Team Up Again to Boost Sports Nutrition

Loughborough University has signed a new three‑year deal with Science in Sport (SiS), the world’s top brand for sports nutrition. The agreement keeps SiS as the official food partner for many of Loughborough’s elite teams and opens doors for fresh research projects. SiS is known for creating the first isotonic gel and for its science‑backed carbohydrate blends that help runners, cyclists and other athletes fuel better. The partnership will let students gain hands‑on experience through internships and placements, while researchers from both sides can share data to develop new products. The collaboration aims to help athletes at every level, from local competitors to world champions. Athletes will test new formulas in real‑time sessions, giving SiS valuable feedback that shapes future products.In 2025, SiS’s scientists published a study on optimal carbohydrate loading that changed how runners prepare for races of all distances. The company works closely with clubs like Tottenham Hotspur and Team INEOS, using real‑world data to back its claims. Under the new terms, SiS will support Loughborough’s men’s rugby and football squads as well as the women’s football team. The brand will also headline the annual Loughborough International Athletics meet and sell select products on campus. Both sides see the extension as a natural fit because their missions match: Loughborough wants to develop top athletes, and SiS wants to push nutrition science further. Together they plan to explore new ways for athletes to eat, recover and perform at their best. SiS has been a pioneer in sports supplements since 1992, working with many national teams and Olympic bodies. Their products are tested rigorously and meet high safety standards, ensuring athletes get reliable nutrition support.