Lucid Motors Teams Up With NBA Stars for a Bold Marketing Push

Lucid Motors, a company renowned for its electric vehicles, has teamed up with two NBA players, Jalen Brunson and Josh Hart. This collaboration is part of their strategic marketing initiative to showcase individuals who think innovatively.

Marketing Campaign Launch

The campaign kicks off with large-scale advertisements and social media promotions around the New York Knicks' first home game of the season. By partnering with these athletes, Lucid aims to engage fans of sports, fashion, music, and entertainment.

Previous Partnerships and Current Challenges

This isn't Lucid's first high-profile partnership. Earlier, they collaborated with actor Timothée Chalamet for their "Driven" campaign. Despite a 35% drop in stock value this year, Lucid is striving to regain investor confidence through new product launches and strategic alliances.

New Product and Expansions

Lucid has begun delivering its new Gravity SUV in Canada. This vehicle boasts an impressive range of over 720 km on a single charge and compatibility with Tesla's Supercharger network. The company targets producing between 18,000 and 20,000 vehicles by 2025.

Additionally, Lucid is collaborating with Uber to deploy 20,000 Lucid Robotaxis in major U.S. cities. This partnership is expected to drive sales, enhance brand visibility, and create long-term value.

Stock Performance

As of the last check on Monday, Lucid's stock was up by 1.22%, trading at $19.87.