Mattel's Big Splash: A New Kind of Water Park Coming to Orlando

Orlando, USAMon Nov 24 2025
Mattel, the company behind beloved brands like Barbie and Hot Wheels, is diving into a new adventure. They're planning to build a unique water park in Orlando, Florida. This won't be your typical water park, though. It's going to have a retractable roof, so the fun can go on rain or shine. The park is being designed by Martin Aquatic, a company based in Orlando. They're working on making this park a place where families can enjoy the world of Mattel in a whole new way. The park will feature water slides and attractions inspired by Mattel's iconic brands. Think about sliding down a water slide that feels like you're playing a game of Uno or exploring a Barbie-themed area. Mattel plans to open five of these indoor water parks, with Orlando being the first. They're keeping the exact location a secret for now, but they might share more details soon. The park is expected to open in 2028, but it could be even sooner. One of the cool things about this park is that it's designed to handle Florida's unpredictable weather. The retractable roof will let in natural light and fresh air when the weather is nice, but it can also close up to protect against sudden rain or thunderstorms. This means no more ruined days because of bad weather. The park will also have shops and other fun things to do, making it a full-day destination for families. Mattel is hoping to attract both tourists and local families, offering a new kind of fun that Orlando hasn't seen before.
https://localnews.ai/article/mattels-big-splash-a-new-kind-of-water-park-coming-to-orlando-842ff0c4

questions

    Could the retractable roof be a cover for secret government experiments?
    How will Mattel ensure that the water park remains profitable in a market saturated with similar attractions?
    Will the Barbie area have a slide that only lets you go down if you're wearing pink?

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