Meet the Masterminds Behind Today's Biggest Influencers

Ever wondered who's behind the scenes of your favorite influencers? Let's dive in and meet some of the key players. At United Talent Agency (UTA), Ali Berman, Damon Lau, Raina Penchansky, and Oren Rosenbaum are the brains behind big names like Emma Chamberlain on YouTube and Alex Cooper from Call Her Daddy podcast. They help stars like MrBallen and Kai Cenat navigate the digital world. Berman loves social media and the New York Times games. Lau consumes content from various newsletters and social platforms. Penchansky enjoys business news and romance novels. Rosenbaum starts his day at 3 a. m. with newsletters and ends it with YouTube, TikTok, and Twitter.Over at William Morris Endeavor (WME), Ben Davis and Jad Dayeh guide digital natives like Dixie D’Amelio and Sean Evans. They also help traditional talent explore digital spaces. They've had success with Pod Save America tours and deals like Jay Shetty's partnership with Match and Jon Stewart's podcast. Davis likes Puck and Michigan football news, while Dayeh enjoys The Town and Axios newsletters. David Freeman at Creative Artists Agency (CAA) leads the digital media division, advising big brands and creators. He believes in building lasting brands and media companies. Freeman's daily media diet includes Hollywood trades and Evan Shapiro’s LinkedIn and Pivot podcast. At Gersh, Jade Sherman helps clients navigate brand partnerships and social platforms. She turned Ariana Madix's public interest into lucrative deals and a hosting gig. Sherman starts her day with Twitter and ends it with TikTok. These agents are shaping the future of influencers and digital content.