Mizzou Athletes Gain New Revenue Source Through Apparel Partnership

A Missouri-based company just teamed up with Mizzou Athletics to launch a new clothing line. Every True Tiger Brands, which helps student-athletes earn money from their name and image, now works with GenTeal Apparel. The deal means fans can buy co-branded shirts and sweaters, with 30% of profits going back to the athletes. GenTeal already makes polos and athletic wear for colleges, golf, and outdoor fans. Now, Mizzou’s logo joins their growing list of teams. The partnership isn’t just about selling clothes. It gives student-athletes another way to build their personal brand while earning extra cash. Since 2022, Every True Tiger has focused on helping athletes navigate the confusing world of NIL (Name, Image, Likeness) rules. They connect players with sponsorships and fan events, turning their popularity into real income. This deal with GenTeal adds one more tool to their toolbox.Some might ask why colleges need these partnerships at all. The answer lies in recent rule changes that let student-athletes profit from their fame. Before, colleges could only support players through scholarships and training. Now, brands like GenTeal give athletes a chance to earn outside of sports. It’s a shift that benefits both the players and their fans. For fans, the new clothing line offers a fresh way to show team spirit. Instead of just buying standard gear, they can wear something tied directly to Mizzou’s athletes. The long-term goal? Building a stronger connection between the team and its supporters. If successful, this could inspire more partnerships like it across other schools.