MMA Money: Max Holloway and Dustin Poirier's Financial Fight
In the world of mixed martial arts, Max Holloway and Dustin Poirier are household names. Their upcoming trilogy fight at UFC 318 in New Orleans is not just about settling scores in the Octagon; it's also a chance to see who has built a stronger financial empire outside of it.
Net Worth and Fight Earnings
As of mid-2025, both fighters have a net worth of around $6 million, according to various estimates. This wealth comes from their fights, endorsements, and business ventures.
Max Holloway: The Blessed Express
- Total MMA Earnings: $5.8 million
- Biggest Paydays:
- $2.4 million against Ilia Topuria (2025)
- $2.4 million against Justin Gaethje (2025)
- Endorsements: Several brands
- YouTube Channel: Successful venture
Dustin Poirier: The Diamond
- Total MMA Earnings: Over $10 million
- Biggest Payday: $5.1 million against Conor McGregor (2021)
- Business Ventures:
- Foundation
- CBD line
- Hot sauce brand
- Endorsements: Robert Graham, Celsius
Financial Comparison
Both fighters have shown that they are not just skilled in the Octagon but also savvy in business.
- Holloway's Income Streams:
- YouTube channel
- Endorsement deals
- Poirier's Entrepreneurial Spirit:
- Foundation
- CBD line
- Hot sauce brand
It's clear that both fighters have built impressive financial portfolios, but Poirier's higher fight earnings give him a slight edge.
The Final Showdown
As they prepare for their final showdown, it's interesting to see how their financial journeys compare. While Poirier has earned more from fights, Holloway has a diverse range of income streams. Both have proven that success in MMA can translate into financial stability and growth outside the sport.