Moms and Kids: Navigating the Ultra-Processed Food Maze

When it comes to buying food for their kids, moms play a big role. They're the ones who usually decide what goes into the shopping cart. A study recently looked at how moms handle their kids' requests for ultra-processed foods, like cookies, cakes, and sugary drinks. These foods are often high in sugar and not very nutritious.The study talked to 126 moms of kids aged 8 to 12. They found out that kids often ask for sweet and salty cookies, desserts, and sugary drinks. Moms said they think about price and nutrition when buying these foods. Most moms, about 83%, believe that food ads influence what their kids want. When kids keep asking for these foods, more than half of the moms give in sometimes. But almost 74% of moms said they don't have trouble saying no. This shows that moms are trying to balance their kids' wants with their own choices about healthy eating.