Money Talks in College Sports: The New Game Changer

College sports are changing fast. Big money is pouring in. And it's all thanks to name, image, and likeness (NIL) deals. Texas Tech University System Chancellor Brandon Creighton recently shared his thoughts on this hot topic. Creighton believes that NIL deals are reshaping college sports. They bring in new money. But they also come with new expectations and risks. Schools have to keep up. Or they might get left behind. Texas Tech is seeing a big boost. A major donor, oil billionaire Cody Campbell, is backing their NIL program. This shows how quickly things are changing. It's a mix of tradition, legality, and competitive pressure.But Creighton warns against putting too much faith in big money. He points to LSU as an example. High NIL valuations don't always mean wins on the field. So, money isn't everything. Still, schools with rich boosters have an edge. Even big Division I programs are worried. Creighton calls it the "wild west. " NIL is evolving. And schools have to adapt. This is a big deal. It's not just about sports anymore. It's about money, power, and staying competitive. Schools have to navigate this new landscape carefully.