BUSINESS
More PROs, More Problems?
USAFri Apr 25 2025
The landscape of music licensing in the U. S. has changed a lot in the last decade. For a long time, there were only three big organizations that collected money for songwriters and publishers: ASCAP, BMI, and SESAC. These groups handled the rights for different songs in similar places, like bars and TV stations. Things were pretty straightforward. But then, in 2013, a new player, GMR, entered the game, and it was different. GMR, and later SESAC, started signing big-name songwriters and offering them big advances. This was a change from ASCAP and BMI, which had to follow certain rules and let any songwriter join.
Things got even more complicated when two more organizations, AllTrack and PRO Music Rights, showed up. Suddenly, venues that used to get three bills for music rights were getting five or six. This led to higher costs and confusion about which rights were needed. Some people think this is a problem that the government should fix. They want the Copyright Office to step in and maybe even set royalty rates. But this could be a bad idea for songwriters and publishers, who get their power from performing rights.
The main issue is that it's hard to know which organization controls what rights. AllTrack, for example, has a database of songs, but it's not always clear which artists' songs they really control. PRO Music Rights is even more confusing. They say they control rights to millions of songs, but it's not clear how popular those songs are. Some people think PRO Music Rights might be using AI to create fake songs to get more money. This is a big mess, and it's not clear how to fix it.
One idea is to make the market more competitive. Big songwriters can already choose between different organizations. Why not give smaller songwriters more options too? But this might not solve the problem of transparency. It's still hard to know how some organizations distribute the money they collect. Maybe the best solution is to keep it as a business issue, not a government one. After all, it's all about money. Rightsholders want more, and licensees want to pay less. That's just how business works.
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questions
How does the lack of transparency in royalty distribution practices affect both licensees and creators?
What are the potential benefits and drawbacks of having multiple PROs in the U.S.?
Are the established PROs colluding to undermine the new competitors?
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