TECHNOLOGY

More Surveys, More Data: What's the Deal with Google Opinion Rewards?

Tue Feb 04 2025
Google is tinkering with Opinion Rewards. Users who opt for personalized ads could see more surveys as a reward. Data sharing happens when you collect more surveys. The latest app version 2025012701 is showing clues about a new deal. This trade-off isn't new. The Google Opinion Rewards platform hasn't had many updates. It is a small loyalty program. You can score some Play Store credits. Earning $0. 10 to $1. 00 per survey is nice for digital content. Right now, survey frequency is a mixed bag. Market researchers can influence it. Google is teasing a plan to boost user rewards for! If you allow Google to learn more about you, you might end up with exclusive survey chops. You, the user, can choose to be slightly more transparent online. You'll learn about more surveys to fill out which can eventually turn into Play Store credit. Your user profile will be richer for Google. You really help market researchers with your data. Your search history, site visits and account information could be the next key to earning some cash. Google's Ad Center page is your go-to for the fine print. Expect ads that fit you like a glove, based on your Google activity. For a minute, imagine every decision you've made online coming and biting you back. That's what this is all about. The biggest question is what does this mean for privacy. If you like more surveys weighing on your mind then pick it.

questions

    Will the increased data sharing with Google for more surveys compromise user privacy?
    If enabling personalized ads leads to more surveys, will users start seeing ads for things they never thought they'd need?
    How does the potential gain from more surveys compare to the privacy risks associated with enabling personalized ads?

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