Movemint: The New Way to Boost Bank Growth

Movemint, a digital marketing and finance tool, has changed its name from Digital Storefront. This new name shows their bigger goal: helping banks and credit unions grow by offering loans, deposits, and other services in a smarter way. Movemint wants to make banks connect better with their customers. It uses digital tools to create personalized experiences. This means customers get offers and services that fit their needs, whether they're online, in a branch, or talking to someone on the phone. Brian Bodell, the CEO, says the rebrand is a big step. They're building on what they already do well but also adding new ideas to help banks engage customers better. The name Movemint stands for growth and getting real results.Movemint works with banks' existing systems. It helps banks see how customers interact with them and respond quickly to changes. This way, customers can find and use financial products easily, anytime and anywhere. Michael Savino, from Municipal Credit Union, says the rebrand is exciting. He values working with Movemint and sees the progress they've made. Movemint is all about making banks smarter. It uses data and automation to help banks offer the right products to the right customers. This leads to better engagement, more sales, and happier customers.