MrBeast's Next Big Move: A Phone Service?
MrBeast, the renowned YouTuber, is exploring a new venture: a mobile phone service. This idea stems from a leaked plan seen in early 2025. The project is not rushed, but it could launch in 2026. MrBeast, whose real name is Jimmy Donaldson, is 27 years old.
Instead of building a telecom company from scratch, he could partner with a carrier like T-Mobile or Verizon. This would allow him to offer a MrBeast-branded service using their networks.
The MVNO Model
This business model is called a Mobile Virtual Network Operator (MVNO). It is popular among celebrities. Ryan Reynolds, Donald Trump, and the actors from the "SmartLess" podcast have all tried it. Reynolds sold his company, Mint Mobile, to T-Mobile for up to $1.35 billion in 2023.
MrBeast has over 400 million subscribers on YouTube. If he turns even a small fraction of them into paying customers, it could be a big success.
Expanding the Brand
MrBeast is not new to expanding his brand. He already has:
- A chocolate bar called Feastables
- A Lunchables competitor called Lunchly
- A toy line
The company is also exploring other areas like fintech or mobile games. They are focusing on being profitable this year, meaning cutting back on spending and being careful with money.
The Path to Launch
To start a mobile network, MrBeast would need a deal with a telecom partner. This would let him lease phone and data services. Building his own infrastructure is not practical, even for a big name like MrBeast. Major carriers like Verizon and AT&T offer MVNO services. T-Mobile, which MrBeast has worked with before, has a simple solution for MVNOs.
Expert Advice
Experts say that celebrities should focus on what they do best: influencing people. They should outsource tasks like billing and customer service. Having a clear plan and industry experts can help win over carriers. The goal is to focus on marketing and sales while outsourcing the rest.