Music Giants Join Forces to Amplify Indian Stories Worldwide

Universal Music Group (UMG) has made a big move in India. They've bought a big part of Excel Entertainment, a major film and music production company. This deal is worth a lot of money. It shows how much UMG wants to grow in India's fast-growing entertainment world. Excel Entertainment is known for making hit movies and TV shows. They've worked on big names like "Gully Boy" and "Mirzapur. " Now, with UMG on board, they plan to make even bigger waves. UMG will help spread Excel's music and stories all over the world. This team-up isn't just about money. It's about creativity and reaching more people. Excel's boss, Vishal Ramchandani, says this partnership will help tell Indian stories in a global way. UMG's boss, Adam Granite, agrees. He thinks this deal will help UMG grow in India's booming music market.India has over 375 million people who watch online shows and 650 million smartphone users. This means there's a huge audience for music and movies. UMG wants to be a big part of this growth. The deal also means UMG will have a say in Excel's future projects. They'll work together on music and movies, creating new opportunities for both companies. This could lead to more hit soundtracks and global success for Indian artists. Both companies are excited about this new chapter. They believe this partnership will open new doors and create more opportunities. Fans can expect to see and hear more from Excel and UMG in the coming months.