SPORTS
NASCAR's Fan Challenge: Who to Cheer For When Legends Retire?
USASat May 17 2025
In the world of NASCAR, fans often have a deep connection with their favorite drivers. This can lead to a problem when those drivers retire. Unlike other sports, where fans usually stick with their team, NASCAR fans often follow individual drivers. This means when a beloved driver hangs up their helmet, fans might struggle to find someone new to support.
Joey Logano, a three-time NASCAR Cup Champion, recently discussed this issue. He pointed out that when a driver retires, fans are left wondering who to cheer for next. This is different from sports like football or basketball, where fans stay loyal to their team even if their favorite player leaves. In NASCAR, the focus is often on the driver, not the team.
This challenge is something that shows like Full Speed can help with. Full Speed is a Netflix series that gives fans a closer look at the drivers' lives both on and off the track. It helps fans see the drivers as more than just racers, but as people with families and personal interests. This can make it easier for fans to connect with new drivers and find someone to support after their favorite driver retires.
Logano, known for his competitive spirit on the track, is shown in Full Speed as a family man who enjoys life away from racing. The series also features other drivers like Tyler Reddick, Christopher Bell, and Denny Hamlin, giving fans a glimpse into their lives. This can help fans feel more connected to the drivers and the sport as a whole.
However, it's important to note that while shows like Full Speed can help, they can't solve the problem completely. Fans still need to make a personal choice about who to support. But by getting to know the drivers better, fans might find it easier to find a new favorite driver to cheer for. It is also important to note that the show is only available on Netflix.
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questions
How does NASCAR plan to retain fans who primarily follow individual drivers when those drivers retire?
Is there a secret handbook for NASCAR drivers on how to be a 'happy-go-lucky guy' off the track?
In what ways can NASCAR enhance team loyalty among its fanbase to mirror the dynamics seen in sports like football or basketball?