NBC Staff Left in Dark About MSNBC Split

Staff at NBC News and 30 Rock are clueless about the future of their relationship with MSNBC, following Comcast's decision to split off its cable networks. Insiders say they expect the two news teams to stop collaborating by 2025. A new company, SpinCo, will include channels like MSNBC, CNBC, and Syfy. Meanwhile, NBC and Peacock streaming stay with Comcast. Everyone's wondering how MSNBC will adapt — maybe by boosting its news squad or shifting focus to talk-show pundits. MSNBC enjoyed a ratings high on Election Night but has since dropped 51% in viewership. Famous hosts like Joe Scarborough are fretting about their future. Mark Lazarus, the new SpinCo CEO, must figure out how to make MSNBC competitive again amidst challenges like cable’s decline and the public’s trust issues with mainstream news. One expert believes MSNBC needs to tweak its approach to win viewers back. However, it might need to do that independently from NBC News.