Nebraska's '1890' Collective: A Shift in the Game

The Nebraska '1890' collective is shutting down. This group helped college athletes get paid for their name, image, and likeness (NIL). The University of Nebraska is now handling these operations in-house. This change shows how schools are taking more control over NIL deals. The '1890' collective was one of the first groups to help athletes make money. But now, the university wants to manage these deals directly. Some people think this is a good move. It could mean more transparency and fairness. Others worry that athletes might not get as much support. The university says it will work to make sure athletes still benefit. This shift is part of a bigger trend in college sports. More schools are setting up their own NIL programs. It's a way to attract top talent and keep athletes happy. The '1890' collective played a big role in the early days of NIL. But now, the university is stepping in to take over. This change could have big effects on how athletes are paid in the future.