New Deal Gives Betches a Hollywood Boost

"Betches, the popular online platform that shares funny stories and relatable advice for young women, has just signed a deal with the big talent agency CAA. The partnership aims to grow Betches beyond its current social media presence into mainstream TV, streaming shows, movies and live events. CAA will work with Betches’ own team to create packages that feature the brand’s comic writers, podcasts and original shows like U Up? , Mention It All, and Style Therapy. The agency will also look for advertising deals that match Betches’ style. The company started in 2011 as a website called Betches Love This. Over the years it added Instagram, TikTok, several podcasts, a comedy tour across the country, merchandised products and three books that sold well. Three founders – Jordana Abraham, Samantha Sage and Dreksler – built the brand into a community where people laugh at life’s everyday moments.According to Betches’ CEO, the move is a logical step as they build what she calls the “Betches Cinematic Universe. ” The goal is to keep investing in creators and push cultural conversations. By teaming up with CAA, Betches hopes to gain more visibility in Hollywood and reach a wider audience. The collaboration signals that media companies are looking beyond traditional outlets. They want to tap into fresh, creator‑driven voices that already have loyal followings online. With CAA’s global reach and industry connections, Betches can turn its digital success into real‑world opportunities while staying true to its roots.