New Leader Takes the Helm at One10, Aiming for Bigger Growth

One10 LLC, a company that uses science to boost motivation and performance, has announced that Drew Carter will become its new President and CEO. The change comes as part of a long‑term plan that the firm has been developing for several years, with a focus on growth through 2030. Carter will lead the company into its next phase, while longtime CEO Bob Miller will step down from day‑to‑day duties and become Vice Chairman of the Board. In that role, Miller will concentrate on big deals, key clients and suppliers, and overall expansion plans. The move follows a national search that the board conducted. Miller said the company has already built strong capabilities and momentum heading into 2026, and he believes Carter’s experience will help push One10 forward.Carter’s background includes leading performance solutions at One10, founding and running Whistle Systems (now part of One10), and managing global incentive programs at Maritz Motivation. He also co‑founded a tech‑focused consulting firm, AlixPartners Digital. The company plans to keep its employee‑first culture and long‑standing North American partnerships while pursuing organic growth, new products, and strategic acquisitions. It continues to rely on data science and behavioral insights to design programs that improve engagement and drive real results for clients. For more details, visit one10marketing. com.