New Leader Takes Upworthy’s Mission to Connect People

Upworthy has appointed Amanda Farrand as its chief executive officer, aiming to boost the site’s influence and revenue. The Los Angeles‑based platform, known for sharing uplifting stories online, welcomed Farrand on May 26 after she worked in senior roles at Imagine Entertainment and Reese Witherspoon’s Hello Sunshine. Her background includes building partnerships with major brands such as P&G, CVS and Nike, and expanding a bestselling book into a multimedia franchise. Farrand says the world feels split more than ever, so stories that bring people together are crucial. She plans to focus on direct relationships with audiences, support creators, and push new content ideas.Former Participant Media COO Gabe Brakin will serve as a strategic adviser to help guide this shift. Good Worldwide, which owns Upworthy and other media ventures, will let its current CEO concentrate on broader growth. The company’s research shows that almost all readers feel better after engaging with Upworthy, and many are inspired to act kindly in their communities. The senior team now includes leaders for brand, impact partnerships, editing, content innovation and operations. With a reach of about 17 million people each month through social media, email and news outlets, Upworthy is poised to continue its role as a positive force online.