New Marketing Leader Takes Charge of Global Fitness Brand

Silke Hensel has stepped into the role of Global Chief Marketing Officer for Ultimate Performance, a top-tier personal training company. Her arrival signals a shift toward long‑term brand building over quick sales tactics. Hensel brings more than fifteen years of experience running marketing teams across the world. She most recently guided brand and growth for Gold’s Gym and JOHN REED Fitness in North America, while also co‑creating the Los Angeles lifestyle hub HEIMAT. Earlier, she worked at major agencies and helped launch McFit in Berlin before it became part of the RSG Group.Her strategy focuses on creating consistent, trustworthy experiences for customers. She believes that solid brand reputation is built by delivering quality and reliability over time, rather than relying on flash promotions. This philosophy will shape Ultimate Performance’s future campaigns and communications. Hensel has a strong track record of helping European fitness brands break into the U. S. market. She also runs SPRKL, a consultancy that advises health and wellness companies on branding and market entry. Her talks at industry events often cover how artificial intelligence can enhance customer engagement. Ultimate Performance values her expertise and is excited to expand its reach under her guidance. Hensel plans to apply her proven methods to strengthen the company’s global presence and deepen customer trust.