New Mexico's Unique Startup Boost: Ski Lift Pitch

In the heart of New Mexico, a unique event is giving startups a chance to shine. Ski Lift Pitch, part of CNM Ingenuity's venture capital competitions, has been a game-changer for many entrepreneurs. The event, held at Taos Ski Valley, offers a creative way for startups to pitch their ideas to investors while enjoying the scenic ski lift ride. The competition has been around for 12 years and has awarded $10, 000 each year to the best business pitches. This year, the event is expanding to include a second $10, 000 prize for out-of-state companies, aiming to attract more entrepreneurs to the state. Xavier Lemon, senior program director at ActivateNM, believes this is an opportunity to showcase New Mexico's thriving startup ecosystem. Five out-of-state and five in-state startups have been selected to compete in this year's event. The competition kicks off with a check-in for judges, contestants, and sponsors, including Wells Fargo and the New Mexico Economic Development Department. The event is not just about the prize money; it's also about the connections entrepreneurs make with investors.The idea for Ski Lift Pitch came from two Albuquerque skiers in 2014. They thought the ski lift's 5-6 minute ride could be the perfect opportunity for entrepreneurs to pitch their ideas. The first winners, Kyle Hawari and Brooks Thostenson, used the prize money to propel their energy bar business, Taos Bakes, into grocery stores across the U. S. Last year's winner, Santa Fe-based biotech company NeuroGeneces, used the prize money to fund biometric sensors designed to improve brain health. Harold Lavender, director of business and finance development at CNM Ingenuity, emphasizes that the connections made at the event are often more valuable than the prize money. Justin Crowe, founder of Parting Stone, shared his journey of turning ashes into keepsakes. He highlighted the importance of strong partners who believe in the idea. Crowe's company has grown significantly since participating in Ski Lift Pitch and Balloon Pitch, serving over 13, 000 families and even appearing on "Shark Tank. "