New Partner for Outdoor Storyteller

The agency UTA has signed Steven Rinella, the man behind the popular outdoor brand MeatEater. Rinella started MeatEater in 1999 and now it runs videos, podcasts, books, and live shows. UTA will help grow the brand on TV, streaming services, and live tours. MeatEater’s newest season of the show will air this fall on many platforms, including a big YouTube channel with 1. 8 million subscribers and several free streaming services. The brand plans to add more channels and a new tour in the near future.Rinella is known for telling stories about hunting, fishing and conservation. He also hosts a top‑ranking podcast that appears in the best sports podcasts list on Apple. The company publishes books and audiobooks, such as a guide for parents to bring kids outdoors. It also runs several other podcasts that cover outdoor culture and true crime. UTA’s move comes as the brand continues to grow its audience of people who love the outdoors and want more ways to engage with the content.