New York's Tennis Extravaganza: More Than Just a Game

The U. S. Open has evolved into a major event that rivals even the Super Bowl, attracting celebrities and big names from around the globe. It's no longer just about tennis; it's a platform for deals and star power.

A Star-Studded Event

The U. S. Tennis Association (USTA) works tirelessly to ensure the presence of big names. They collaborate with publicists and managers to invite celebrities, understanding that these stars draw a global audience. New York, being a hub for entertainment, provides the perfect backdrop for this spectacle.

VIP Treatment

Once inside, VIPs receive the royal treatment. They are escorted along the famous blue carpet into private entrances. Luxury suites offer private balcony seating, air-conditioned lounges, and even custom menus. This setup fosters longer, uninterrupted conversations, making it ideal for business.

More Than Just Matches

The U. S. Open is as much about the connections made and deals closed as it is about the matches. The USTA shares photos of celebrities on social media, reaching over 5 million followers on Instagram and TikTok. Last year, a video of Taylor Swift and Travis Kelce garnered 10.7 million views.

Continuous Improvement

The U. S. Open is always looking to enhance the experience. Each year, they ask themselves, "How can we make it better?" This year, the afterparty will be headlined by the electronic duo Odesza, proving that the Open is more than just tennis—it's a destination for entertainment.