Nexen Tire’s Record Year: Growth, Innovation and Global Reach

The Korean tire maker has just reported its best yearly sales ever, topping KRW 3. 19 trillion for 2025. That marks the first time it has crossed the KRW 3‑trillion mark, a milestone that follows its earlier breakthrough of KRW 2 trillion back in 2019. The jump shows the company is still expanding its top line even as markets stay unpredictable. A big part of this growth comes from a new phase at its European plant. The expansion lets Nexen sell more tires in Europe, helping it stay ahead of price swings and tariffs that have hit other makers. In the U. S. , trade tensions have not hurt profits much because Nexen spread its sales across many regions and pushed larger‑size tires that fit more cars. The company’s product mix also fuels success. In the original equipment (OE) market, Nexen supplies a wide range of tires for both electric and gasoline cars to over 30 automakers worldwide. In the replacement (RE) market, it tailors its offerings to local tastes and needs, keeping demand steady. Last year, Nexen launched a new line called EV ROOT that works for both electric and internal‑combustion vehicles, showing its focus on versatility.Beyond sales numbers, Nexen has earned several honors. Its high‑performance N’FERA Sport was runner‑up in a U. S. trade show award, and the firm has won Korea’s National Quality Award for five straight years. It also received a presidential labor award, highlighting its long‑standing good relations with workers. Looking ahead, Nexen plans to keep pushing through uncertain trade climates. It will boost marketing to raise brand awareness and strengthen ties with customers, especially in the replacement segment where premium OE products can help. The company also aims to use AI and virtual tech to develop new tires faster, matching regional demands quickly. Overall, Nexen’s 2025 results show that a mix of plant expansion, smart product strategy and quality focus can drive growth even when global trade is shaky. Its next steps involve deeper customer relationships, better distribution and continued innovation to stay ahead.