SPORTS
NFL 2025: The Most Creative Schedule Reveals
USAThu May 15 2025
The NFL's 2025 schedule drop was more than just a list of games. It was a showcase of creativity and humor from each team's social media squad. This year, teams outdid themselves with unique and memorable reveals.
The Atlanta Falcons, San Francisco 49ers, and Washington Commanders took a trip down memory lane by incorporating retro gaming elements. The Falcons, for instance, blended Mario Kart with jokes about GTA VI and Kyler Murray's gaming habits. The 49ers had a fun take on the classic game Oregon Trail, while the Commanders used RollerCoaster Tycoon to poke fun at their rivals.
The Seattle Seahawks celebrated their 50th anniversary with a nostalgic action figure commercial, reminiscent of old-school toy ads. This approach tapped into the nostalgia of many fans, making it a standout reveal.
The Denver Broncos went for a wild idea, filming kids getting bucked off sheep. It was a bold and unexpected choice that definitely got attention. The Kansas City Chiefs brought in game show host Ben Bailey, adding a touch of celebrity glamour to their reveal. The Buffalo Bills featured NBA legend Allen Iverson, who simply held up a sheet with the schedule, a clever and minimalist approach.
The Houston Texans recreated the iconic Budweiser "Wazzup" commercial, a nod to a classic ad that predates the internet era. The Detroit Lions used drone footage to showcase their city's landmarks, though they missed an opportunity to include the Gordie Howe statue. The Green Bay Packers had a humorous take on a pharmaceutical commercial, with some funny jabs at their opponents.
The Indianapolis Colts created a Minecraft video that was so good, they had to take it down. It was a clever and humorous take on their opponents, but it was too good for the NFL. The Colts' video was a standout, but it was removed shortly after posting, possibly due to its controversial humor. The Colts' video was a standout, but it was removed shortly after posting, possibly due to its controversial humor.
The Chicago Bears had a funny video featuring the New Girl duo, Lamorne Morris and Jake Johnson, tormenting every Ben Johnson in town. The Vikings had fans get tattoos for their schedule reveal, showing a level of dedication that's hard to match. The Ravens' GM, Eric DeCosta, fed baby goats in a high-production Severance spoof, committing fully to the bit.
The New York Jets had a mesmerizing video that could keep viewers up at night, while the Los Angeles Chargers had a solid Minecraft reveal, though it wasn't the best on the list. The defending champions, the Kansas City Chiefs, used their reveal as another chance to flaunt their Super Bowl win, a move that's both respectful and a bit boastful.
Overall, the 2025 NFL schedule reveals were a mix of creativity, humor, and nostalgia. Each team put their unique spin on the announcement, making it an entertaining event for fans. Some reveals were more memorable than others, but all showed the effort and creativity of the teams' social media departments.
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questions
How do the schedule release videos reflect the branding and marketing strategies of each NFL team?
Could the timing of the schedule releases be strategically planned to distract from other league issues?
How do the themes and jokes in the videos align with the cultural and historical contexts of the teams?