Night Expands Its Reach by Acquiring Bottle Rocket Management

In a significant move, talent management company Night has acquired Bottle Rocket Management. This acquisition, backed by Chernin Entertainment, brings in a new roster of digital content creators. Night, known for representing stars like Kai Cenat and The CostCo Guys, will now manage Bottle Rocket's 40 prominent YouTube creators. These include tech and gaming experts like Austin Evans, JerryRigEverything, and UrAvgConsumer, who have collaborated with big names like Mark Zuckerberg and Dwayne Johnson. Founded in 2015 by Chas Lacaillade, Bottle Rocket has been a notable player in the digital content scene. This isn't Night's first acquisition; they previously bought Austin-based LFM Management. The deal aims to provide bigger opportunities for current clients and sign more innovative creators. Both teams share a passion for creativity and innovation, making this a promising partnership.