BUSINESS

Nike's Stock Soars on Stronger-Than-Predicted Earnings

USAFri Jun 27 2025

Fiscal Fourth-Quarter Results

  • Revenue: Down 12% year-over-year
  • Profit: $211 million (down from $1.5 billion last year)
  • Analyst Predictions: Exceeded expectations

CEO Elliott Hill's Turnaround Plan

  • Leadership: Third quarter under Hill's guidance
  • March Warning: Turnaround efforts may temporarily slow sales
  • Optimism: Improvements are on the horizon

Investor Reaction

  • Stock Surge: Over 10% jump post-earnings call
  • Year-to-Date Performance: 17% decline in 2025
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questions

    Is CEO Elliott Hill's turnaround plan a cover for a more secretive agenda within the company?
    Could the drop in Nike's stock earlier in 2025 be a deliberate strategy to create a buying opportunity for certain investors?
    If Nike's turnaround plan involves more than just better sneakers, will they start selling socks that also double as phone cases?

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