Nordic Thrills: Prime Video's Big Moves in Scandinavia

Prime Video is making waves in the Nordics, and it's not just about streaming shows. They're diving deep into local talent and stories. Recently, they launched their first Danish original, "Snake Killer, " and are gearing up for a major Swedish drama, "VAKA, " set to hit screens in 2026. But that's not all. Later this year, they're bringing "Murder in the Dark, " a gritty Danish noir series based on Dan Turèll's famous novel. The team behind Prime Video's Nordic originals is buzzing with excitement. They've been working closely with creators across Denmark, Sweden, and Norway. Tara Erer, head of Northern Europe originals, shared that their development slate is finally coming to life. She's thrilled about the incredible writing, directing, and producing talent in the region. Emilia Widstrand, head of Nordic originals, highlighted the strong broadcasters they collaborate with. She mentioned "Rinnan, " a World War II drama co-produced with Denmark's TV2. This project is a great example of their successful partnerships.Prime Video isn't just focusing on local audiences. They've noticed a growing interest in Nordic series worldwide. However, their strategy remains clear: create content primarily for local audiences first. They're open to licensing, originals, and co-productions, letting each project guide their approach. Both Erer and Widstrand addressed concerns about major streamers sidelining local creators. They emphasized their commitment to investing in local dramas and fostering strong relationships with creators. "Snake Killer" is a prime example of their successful collaborations, with director Anders Ølholm praised for his creative vision. The execs stressed the importance of trust and dialogue in their collaborations. They want to ensure they're on the same page with creators to make the best shows and reach the widest audiences. It's all about teamwork and respecting the creative process.