PENN Entertainment Shakes Up Leadership for a Digital Future

PENN Entertainment is making big changes to its leadership team. The company wants to focus more on digital services and improve how it connects with customers. Two top executives, Todd George and Rich Primus, are leaving. They have been with PENN for a long time and helped shape its current success. Three other executives, Rafael Verde, Aaron Rosenthal, and Justin Carter, will now oversee the company's physical casinos. Jennifer Weissman, who handles marketing, will work closely with Aaron LaBerge. Aaron is in charge of technology and digital services. He will now also oversee all tech operations, which should help the company work more efficiently.PENN is also looking for a new digital chief to help run its online services. This way, Aaron can focus more on tech and innovation. The company says these changes will help it save money and improve its services. PENN operates in many places across North America. It has casinos, racetracks, and online betting services. The company is always looking for ways to grow and improve. It has a big loyalty program with over 33 million members. This program offers special rewards and experiences. PENN is also making plans for the future. It will share more details about its savings and improvements in February 2026. The company is always looking ahead and trying to stay ahead of the game.