Perplexity AI's New Tool: Making Stock Market Research Fun and Easy

Meet Perplexity Finance, an exciting new tool from the fast-growing AI company Perplexity AI. It’s all about simplifying stock market research for beginners. The platform offers a bunch of handy features like real-time stock prices, historical earnings data, and industry comparisons. But how does it stack up? The CEO of Perplexity AI thinks the tool’s interface is "just delightful. " That’s great, but the real question is: can the data be trusted? The good news is, Perplexity Finance gets its data from a reliable source called Financial Modeling Prep (FMP). FMP is known for providing accurate financial data, so that’s reassuring. Perplexity Finance gives you real-time stock quotes, historical earnings data, industry peer comparisons, and basic analysis tools. Sounds good, right? Well, there's still work to do. The tool is only available on desktop, and you need a Perplexity Pro account to access it. That costs $20 a month. Plus, it’s not yet a complete market research tool – it’s missing some deeper research features. But Perplexity is working on it. They’ve partnered with Crunchbase and FactSet to add more data. This means you’ll get access to hard-to-find information on private companies and trusted financial data. However, you’ll need an Enterprise Pro account and subscriptions to Crunchbase or FactSet to access this extra data. In the end, Perplexity Finance has potential but needs refining. It’s not quite ready to compete with big-name stock analysis programs like Stock Rover or TradingView. Still, it’s an interesting step for Perplexity AI as they expand into the financial sector.