BUSINESS

Pizza Hut: Time for a New Recipe?

USATue Nov 04 2025

Yum! Brands, the parent company of Taco Bell and KFC, is contemplating significant changes for Pizza Hut. The pizza chain has been struggling, while its siblings thrive. Chris Turner, the CEO, believes Pizza Hut needs a fresh start, possibly under new ownership.

A Struggling Giant

Pizza Hut has been losing its foothold in the pizza market. Its popularity has waned, and Turner thinks a different strategy could help it bounce back. This might involve selling the business or implementing substantial changes.

Leadership and Market Challenges

Turner took over as CEO last year and is wasting no time. The restaurant industry is facing tough times, with consumers spending less. However, Taco Bell continues to excel, offering affordable and popular options. In contrast, Pizza Hut is struggling.

Financial Performance

Yum! Brands reported approximately $2 billion in revenue last quarter. Taco Bell and KFC are the standout performers, growing rapidly. Pizza Hut, however, saw a slight decline in sales. Despite this, the company's stock is performing better than McDonald's and Chipotle.

Global Presence and Future Plans

Pizza Hut operates over 19,000 restaurants worldwide but lags behind Taco Bell in profitability. Turner emphasizes the need for a long-term plan, suggesting that a new owner could be the key to revitalizing the brand.

Other restaurant companies are making significant moves. Denny's was recently sold, and Papa John's might follow. The pizza market is evolving, and Pizza Hut needs to adapt. It's time for a new recipe.

questions

    Could Pizza Hut's problems be solved by offering unlimited free breadsticks, or is that just a pipe dream?
    What specific strategies has Pizza Hut implemented in the past that have failed to reclaim its market share?
    How does the competitive landscape of the pizza market impact Pizza Hut's potential for growth under new ownership?

actions