Promotional Stunt: 'The Apprentice' Banner Flies Over Trump Rally

Filmmakers behind 'The Apprentice' have found a creative way to drum up interest in their new movie. They hired a plane to fly a promotional banner over a Donald Trump rally in Reading, Pennsylvania, just before the former president was set to speak. This move came despite Trump's campaign sending a cease-and-desist letter to the filmmakers earlier. The movie, which stars Sebastian Stan as Trump, Jeremy Strong as his mentor Roy Cohn, and Maria Bakalova as Ivana Trump, is set to open on 1,740 screens across 50 states on Friday. Director Ali Abbasi has extended an invitation to Trump to watch the film, though it's safe to say the former president might not be too keen on seeing a portrayal that's likely to be less than flattering. The movie's release is happening amidst a heated presidential election campaign, so the filmmakers are pulling out all the stops to gain attention. This isn't the first time a movie has used such promotional tactics. In the past, films have employed creative stunts to catch the eye of the public and generate buzz. However, the political nature of 'The Apprentice' adds an extra layer of intrigue to this marketing strategy.