BUSINESS

Ralph Lauren's Winning Formula

New York Stock ExchangeFri Aug 07 2026
Ralph Lauren's Winning Formula

Ralph Lauren's stock has been on a tear for years, and CNBC's Jim Cramer says it's no surprise. The company's CEO, Patrice Louvet, has been at the helm since 2017, and shares have soared 444% since then. That's more than double the gain of the S&P 500 over the same period.

Cramer credits Louvet's leadership with Ralph Lauren's success. He says the company's focus on elevating its brand, expanding its core business, and building relationships with consumers is a winning formula. Ralph Lauren has become synonymous with luxury and prestige, thanks to its association with high-end sporting events and destinations.

The company's social media presence is also on the rise. It added 1.5 million followers across various platforms during the quarter, a testament to its ability to connect with younger consumers through 'cinematic storytelling.' Ralph Lauren's product assortment is also getting a refresh, with new women's offerings and limited-edition collections that are helping to drive growth.

Comparable sales rose 9% in North America and 23% in Asia, with China seeing a whopping 40% growth. And here's the best part: those gains came from full-price selling, not promotions or markdowns. This shows that Ralph Lauren is committed to balancing growth with profitability.

Cramer says this is a blueprint for any retailer looking to succeed. He's urging investors to take a close look at Ralph Lauren's conference call to see what makes the company tick.

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