BUSINESS

Reviving the Bird: The Uncertain Future of Flappy Bird

Southeast AsiaThu Sep 19 2024
In a shocking turn of events, the game Flappy Bird, which took the world by storm in 2013, is making a comeback. But this time, it's not the original creator, Dong Nguyen, behind the wheel. Instead, a new company, the Flappy Bird Foundation, has acquired the rights to the game and its iconic name. But how did this happen, and what does it say about the power dynamics at play in the world of video games? Nguyen, the creator of Flappy Bird, first removed the game from mobile app stores in 2014, citing concerns that it had become too addictive. But his efforts to keep the game from resurfacing seem to have been unsuccessful. Gametech Holdings, a company with ties to Mobile Media Partners, a firm that filed for a Flappy Bird trademark in 2014, has been engaged in a years-long legal battle with Nguyen to claim the name. The Flappy Bird Foundation, which acquired the trademark from Gametech, claims that its mission is to "revive the bird" by creating a new and improved version of the game. But some have questioned the legitimacy of the new company's claims, citing the lack of transparency around the acquisition of the trademark. The future of Flappy Bird remains uncertain, with many fans of the original game wondering what this new iteration will bring. Nguyen himself has expressed skepticism, stating on social media that he is not involved with the new game and has no desire to be associated with it.

questions

    How did Nguyen's lack of response to the notice of opposition from Gametech Holdings lead to the cancellation of his trademark?
    Can we draw parallels between the Flappy Bird case and other instances of intellectual property disputes or copyright infringement in the gaming industry?
    Did Gametech Holdings or Mobile Media Partners have any prior connections or relationships with each other that influenced their actions?

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