Roblox’s New Adult Push Fuels Stock Rise

Roblox, the popular game‑building platform, is now pulling more grown‑ups into its playground. The company’s chief executive told a finance show that people 18 and older are climbing the user ladder faster than any other group, with a jump of more than half again as fast from last year. That spike is being read by investors as a sign that the company can grow beyond its teen‑centric roots. Last quarter, Roblox’s earnings outshone market guesses. Bookings hit $2. 2 billion, a 55‑percent lift from the same period a year earlier. The company’s own forecasts point to a revenue rise of 23‑29 percent for the next fiscal year, suggesting that the adult strategy is paying off. A key part of the shift is a new age‑verification tool that debuted in January. By partnering with a facial‑recognition firm, Roblox now checks who is over 18 and keeps them in a separate space. This move makes the platform more appealing to advertisers looking for mature audiences and gives older players a safer environment. The market reacted quickly, sending the stock higher as people saw Roblox breaking out of its teen‑only image.The CEO also highlighted that the company is leaning on well‑known cultural moments while branching into more profitable game styles, like role‑playing and sports titles that adults love. Meanwhile, Roblox is using artificial intelligence not to replace creators but to give them better tools. The platform already runs more than 400 AI models that help makers craft content and run large multiplayer games smoothly, a feature that sets it apart from rivals who are just now adding AI. Wall Street analysts remain cautiously optimistic. In the last three months, most have rated the shares as a “buy, ” with only one sell recommendation. The average price target sits around $108, implying that the stock could climb roughly 60 percent from its current level. Investors are watching to see if Roblox can keep pulling in adults and turning that growth into lasting profits.