Sandwich Sensation Set to Conquer Europe

Jersey Mike's, a popular American sub chain, is making a big move across the pond. The brand is planning to open 400 new stores in the U. K. and Ireland this year, marking its first major expansion into Europe. This deal is being led by the company's founder, Peter Cancro, through his company, JM Submarines UK LTD. The decision to expand internationally comes after Jersey Mike's was acquired by Blackstone for a reported $8 billion in late 2024. The company's CEO, Charlie Morrison, believes that the brand's focus on quality and freshness will appeal to global consumers. He points to the brand's 20 consecutive years of positive same-store sales growth in the U. S. as a sign of its potential for success overseas.Morrison has experience in international expansion, having previously served as CEO at Wingstop, where he led the brand's successful push into global markets. He plans to stay true to Jersey Mike's roots, offering the same deli-style subs that have made the brand popular in the U. S. However, he acknowledges that there may be some adjustments to toppings or sauces to cater to local tastes. Cancro, who founded Jersey Mike's in 1975, sees Europe as a promising market for the brand. He believes that despite the competition, there is a significant opportunity for growth. The company is confident that its focus on quality and value will help it stand out in the European market. While the U. S. consumer is becoming more value-conscious, Jersey Mike's believes that its craveable products will continue to resonate with diners. The brand is optimistic about its future, both at home and abroad.