Sip Your Way to Wellness: How Happie is Changing the Game

Pete Olander, a visionary in the wellness industry, has launched Drink Happie, a brand that focuses on plant-based, functional beverages. The brand's mission is to provide people with drinks that make them feel good, without the complications often associated with wellness products. Olander's journey began in the nutrition sector, where he gained valuable experience in creating effective ready-to-drink beverages. This background helped him understand the potential of cannabinoid-infused products and their benefits. He noticed a shift in consumer preferences towards natural ingredients that offer real functional benefits. Drink Happie's product line includes THC seltzers and functional mushroom drinks. The THC seltzers come in four flavors: Groovy Grapefruit, Cheery Cherry, Grateful Grape, and Sublime. These drinks are designed to provide uplifting effects without the grogginess that often follows. They are available in several states and can be shipped online to most of the country, except for states with regulatory restrictions. The functional mushroom drinks are a newer addition to the brand's lineup. These drinks contain adaptogenic mushroom extracts like Cordyceps, Reishi, and Lion's Mane, which are known for their potential to regulate stress hormones and reduce anxiety and fatigue. The drinks are available in flavors like mango mimosa, blue raspberry, and watermelon, and are formulated using a similar extraction process to Happie's cannabis products. In addition to the drinks, Happie also has a California-based cannabis operation called Live Happie. This operation offers flower and pre-rolls, products grown on a biodynamic vineyard in Sonoma County. Olander believes that getting close to the plant is essential to standing out in the industry. Olander's vision for Happie is to provide people with wellness products they can enjoy without hesitation or confusion. He sees the brand as a bridge between fun and functionality, science and nature, and the longstanding wellness world and a newer, more open-minded consumer base. The company plans to explore additional wellness categories, including supplements and peptide-based options, all while staying true to the plant-forward, feel-good philosophy that shaped the brand's foundation.