BUSINESS

SM Entertainment's Big Second Quarter: What's Driving the Growth?

South KoreaThu Aug 07 2025

Revenue and Sales

  • Revenue up 19.3% to 302.9 billion KRW
  • Album sales surge:
  • RIIZE's "Odyssey": 1.93 million copies
  • NCT WISH's mini-album: 1.34 million copies
  • aespa's "Dirty Work": 900,000 units
  • Total album sales: 5.79 million units

Concert Revenue

  • Down 1.9% year over year
  • Notable concerts:
  • SMTOWN's 30th anniversary shows
  • Performances by TVXQ!, NCT 127, Ten, NCT WISH, and SHINee

Merchandise and Licensing

  • Up 39.6% due to:
  • Concert merchandise
  • NCT WISH exhibition
  • RIIZE character event

Profitability

  • Operating profit up 47.3%
  • Net income nearly tripled

CEO's Statement

  • Focus on long-term growth
  • Building IP portfolio
  • Ensuring success for both old and new IPs

Subsidiary Performance

  • SM Entertainment Japan and DREAM MAKER: Big revenue increases
  • SM Culture & Concerts and KEYEAST: Revenue decreases

Looking Ahead

  • Busy release schedule for the rest of the year
  • Upcoming tours to sustain growth

questions

    How does SM Entertainment plan to maintain its 19% revenue growth in the face of increasing competition in the K-pop industry?
    Are the reported revenue increases a result of genuine sales growth or inflated numbers to attract investors?
    What measures is SM Entertainment taking to diversify its revenue streams beyond album sales and concerts?

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