Smart Car Shopping: When to Buy for the Best Deal

December is often touted as the best time to buy a car, but is it really? While year-end sales can be tempting, smart shoppers know that great deals happen all year round. It's not just about the month; it's about understanding the market and knowing what to look for. Dealerships ramp up their marketing as the year comes to a close, flashing big discounts and special offers. But before you rush to buy, consider this: December might not always be the best time. Sometimes, the pressure to meet annual sales targets can lead to better deals in other months. Take a closer look at the numbers. Incentives, loan rates, and prices fluctuate throughout the year. For example, the average incentive in 2025 was around 5. 6% of the vehicle's price. This means that while December deals can be good, they aren't always the best. So, when is the best time to buy? End-of-month or end-of-quarter sales can be just as good, if not better. Dealers are often eager to meet their monthly or quarterly goals, which can work in your favor. Another good time is during model changeovers, typically in late summer or early fall. Dealers often slash prices on outgoing models to make room for new ones. Holiday sales events are also worth watching. Memorial Day, Independence Day, Labor Day, and Thanksgiving often come with special promotions. These might not always beat year-end deals, but they're still worth considering if you don't want to wait until December. To get the best deal, do your homework. Know the Fair Purchase Price for the car you want, and be ready to compare prices from different dealerships. Cast a wide net by looking at multiple trim levels and even similar brands. Don't forget to consider used or certified pre-owned vehicles, which can offer great value. In the end, the best time to buy a car depends on your needs and budget. Stay informed about market conditions and local promotions. Make sure your budget is in order and you've narrowed down your choices before stepping into a showroom. And if you're not paying cash, get preapproved for a loan so you know your rate and how much you can spend. Remember, December deals can be attractive, but compelling offers pop up throughout the year. Stay savvy, and you'll find the best deal for you.